
The Story Behind Our Logo
The story of our logo tells the story of what it means to be human. We all carry wounds. Some are loud and visible. Some are silent, hidden beneath practiced smiles and brave faces. All of us walk through this life with cracks shaped by loss, fear, heartbreak and hope.
Our heart was never meant to remain untouched by life.
It was meant to be lived in, stretched, broken open - not to be destroyed, but to be deepened.
The broken heart in our logo represents that truth: the raw, tender beauty of a heart that has lived. A heart that has known sorrow and joy, grief and gratitude. A heart that has broken and yet, chooses to remain open.
And the stitches tell the story not of erasure but of becoming.
Each stitch is a choice: to gather the broken pieces, not with bitterness but with love. To weave pain into wisdom. To turn fractures into maps that lead us deeper into compassion - for ourselves and for others.
This logo, this heart - is not a symbol of damage. It's a symbol of courage. Of resilience. Of the quiet, powerful truth that being broken did not end your story - it made your story richer, deeper, more human.